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The book arrives on Tuesday, bearing the kind of Gladwellian title — “Dataclysm: Who We Are When We Think No One’s Looking” — meant to tell readers that a Big Idea lies between the covers.

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With these women, he had the forethought to remove their identities. The girl told that Merkur was 'fidgety' when the pair met, adding: 'He got up to readjust himself a few times in the middle of our conversation, which was bizarre.He added in the email to Arielle: 'I only deleted the non-match people's names (at the bottom) since some I've known for a long time.'He said: 'I work with spreadsheets a lot... I work long days, go to the gym, go out on a couple of midweek dates or what not, get home late... Arranged in alphabetical order, Arielle, the woman he sent the email to, is top of the list.Not concerned with playing it cool, he failed to remove his thoughts on her including: 'Hope to see again soon'.Up until about 40, when that’s getting too old.” And then Rudder delivered the punchline. ” Reprinted from the book “DATACLYSM: Who We Are When We Think No One’s Looking” by Christian Rudder. Published by Crown, a division of Random House LLC, a Penguin Random House Company. w=575" data-large-file="https://espnfivethirtyeight.files.wordpress.com/2014/09/chart_women.jpg? It was enough to make me wonder why Louis CK doesn’t use Excel charts in his stand-up. Rudder: “From the time you’re 22 you’ll be less hot than a 20-year-old, based on this data.

" data-medium-file="https://espnfivethirtyeight.files.wordpress.com/2014/09/chart_women.jpg? Rudder, who has a kind of self-effacing charisma (“This segues to the next point on my shitty piece of paper here”) stammered for a bit and smiled. “This is attractiveness votes, so think of this as our proxy for lust,” he said. She was looking for a clear-cut answer, a capital-T Truth. So that’s just a thing.” A flawed, messy, human thing that we probably could’ve intuited, but now, thanks to the data, we know.

All of a sudden, Rudder, a one-time indie actor and rock star, had transformed himself into a dating laureate for the data age.

By assembling users’ clicks and keystrokes into one place and spending hours inside Excel, Rudder had found a way to articulate our humanity. In 2012 Rudder proposed a book based on his blog, and Crown outlasted nine other publishers with a seven-figure bid.

David Merkur, a 28-year-old investment banker from New York, used the Microsoft Excel tool to record details of each of the women's characteristics as well as progress reports on how his dates with them went.wrote to Arielle: 'Well, this could be a mistake, but what the hell... I hope this email doesn't backfire, because I really had a great time and hope to hang again soon :)'Perhaps most concerning was that Merkur passed on the information without removing the girls' telephone numbers, email addresses, full names or details about their dates, such as how he scored their appearances. Just when I thought I had seen it all...'The spreadsheet was split into various categories including 'Monitor closely' and 'Monitor casually' columns.

Mail Online has blurred out this personal information to protect the girls' identities.'On the date, he tells me that he has a spreadsheet for tracking all of the people from Match that are 'in process.' Naturally, I tease him and ask him to send me the spreadsheet. It detailed sent text messages and email exchanges as well as the venues in which Dave and his date met.

Their idea was to start a blog that shared the kinds of interesting tidbits about OKCupid users that they were already emailing around the office.