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NEXT: "Cool" guys finish last [pagebreak] Vague adjectives signal “dull” and appear in far too many profiles, Robinson warns.

“‘I’m a laid-back, easygoing guy…’ Such terms are practically meaningless.

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Bottom line: a dating profile—your first impression—is “sell copy,” and you’re the product being marketed.The trick for you as “Boy” to get the biggest bang for your buck is to optimize your pitch so it will best appeal to Girl’s brain with content that directly tags her where Cupid lives. If you're not comfortable putting your picture up online, avoid overselling your appearance with dubious claims like "Sharon Stone look-alike." I started my magazine personal with: "Curvy, almond-eyed writer, fit (good shoulders)...." My husband says he was attracted to the soft sell of the description and the quirky confidence of the assertion. I don't know why, I don't know how, I only know that I was at the supermarket one fine morning, minding my own business, when suddenly I came face to face with "the sun-dried plum." I will tell you right now that I'm a fan of the prune—particularly when it's in Danish form—but the prune was clearly not selling.For the prune to turn heads (not to mention meet a nice guy, move to the suburbs, and have a couple of baby prunes) it needed a fresh marketing strategy.

Which brings us to today's subject: the online dating profile.Twelve years ago, I took a chance and wrote a personal ad. My finished product reflected my attitude at the time—a combination of "you have to play to win" and "hey, why not? It’s not about the inch or two; it’s a sense that you’re insecure enough to be lying.You shoot yourself in the foot immediately.” NEXT: What could possibly be worse than lying?“Let’s say you're five-foot-ten, but you decide you’ll seem hotter if you say you’re six-foot-one,” Robinson says.