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The dating services modeled on the free-at-the-point-of-use model scored much higher as many of them utilized the Circle of Friends social networking method and a wider number of online community genres.

The highest scoring dating service was Facebook, which uses the personal homepage genre, the message board genre, the weblog and directory genre, as well as utilizing the Circle of Friends.

Several newer sites such as Ok are beginning to offer more full featured dating services for free, and are starting to compete with staples in the free dating site world such as

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The second highest scoring, Second Life utilizes virtual worlds, message boards, chat groups and profile pages to allow people to contact in a three-dimensional environment.More recently, the impact of social networking on online dating has been featured on the Questia online research website peer reviewed article ""I Luv U : )!The 20 most popular dating sites in 2006 as ranked by Hitwise include j (for Jewish singles), Christian, Christian, Man (same sex introductions), Love From India.ini, Black Christian People, (for Latino singles), Asian People, and (for Indian singles).Since 2003, several free dating sites, operating on ad based-revenue rather than monthly subscriptions, have appeared and become increasingly popular.Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.

This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.Other sites depend on advertising for their revenue.Some sites such as Ok, and are free and offer additional paid services in a freemium revenue model.Online daters may have more liberal social attitudes compared to the general population in the United States.Research about social networking reveals that the online dating services driven by subscriptions offer the least amount of social networking opportunities.Dating does not include listings for all dating sites.