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Wayne Wallace, a Las Vegas photographer who has worked with Look Better Online since the site started in 2001, uses conversation to create the mood and help the subject to relax.

He asks clients about their lives and what they’re looking for, and uses different lights and angles to create a variety of options and looks.

No longer will the bathroom-mirror selfies of chiseled abs or the dog-loving-frank-smile combo be enough.That's why some photographers are banking on the popularity of the impish dating app by offering their services to make users look their best.“People have this tendency to create their dating profile in less than 10 minutes even though it could be the most important thing they do for their love life," says British photographer Saskia Nelson.“I wanted to apply my storytelling skills to creating dating profile pictures," she says.Therefore, she spends a few hours with her clients wandering the city in hopes of uncovering their endearing idiosyncrasies and capturing them using both a single-lens reflex and an i Phone.The goal is to make images look less staged, and more like snapshots," she adds.

Though photographer Max Schwartz is not one for deception when it comes to dating profile portraits, his start in the business came after he jokingly created a fake website called Tinder Headshots. As it took a life of its own, he felt compelled to follow through.Used to working with actors and male models, this new practice helped him hone in on his people skills. "I have thirty minutes to get to know the sitter and have them warm up to me enough that they relax in front of the camera.I found that when people talk about themselves and their passion, their expression changes.She also has them thinking about who their current inspirations are or when they are at their happiest.“I go from photographing a senior to a 22-year-old." she says.Most importantly though, those samples should be appropriate for a dating site.