The scale consists of 18 items scored on a 5 point likert-type scale. It measures adult attachment styles named "Secure", "Anxious" and "Avoidant", defined as: • Secure = high scores on Close and Depend subscales, low score on Anxiety subscale • Anxious = high score on Anxiety subscale, moderate scores on Close and Depend subscales • Avoidant = low scores on Close, Depend, and Anxiety subscales The 18 items that compromise the measure are as follows: Note: (S)= Secure, (Av)= Avoidant, (Ax)= Anxious/Ambivalent Authors Nancy L. Read Reliability and Validity Collins & Read (1990) reported Cronbach's alpha coefficients of .69 for Close, .75 for Depend, and .72 for Anxiety. Anxious attachment style relates negatively with appraisal of and relationship formation with commercial banks, negatively with enjoyment and attachment to luxury goods, and negatively with generosity towards people and happiness.
Apparently, secure attached people form enjoyable attachments with luxury goods/brands.
Equally, in life in general they show a proactive attitude and generosity toward others, and feel low envy.
Anxiously attached individuals are more prone to be embarrassed compared to the individuals adopting secure and avoidant attachment styles.
Originality/value – Value of the paper lies in empirically investigating the complex interrelationships between product class-specific embarrassment, context specific embarrassment, individual's attachment styles and buying channel selection.
By studying how attachment styles affect people in commercial and general social domains we hope to pave the way for further exploration of the fundamental mechanisms that drive secure attached people as opposed to insecure attached people to generally experience positive emotions and outcomes in life.
We tentatively suggest that compared to insecure attached people, secure attached people possess a different “style of being in the social world.”ABSTRACT: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. About Emerald is a global publisher linking research and practice to the benefit of society.
Three studies were conducted to examine the correlates of adult attachment.
In Study 1, an 18-item scale to measure adult attachment style dimensions was developed based on Hazan and Shaver's (1987) categorical measure.
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Abstract Purpose – The purpose of this paper is to examine the interrelationships between product category embarrassment, consumption contexts, individual's attachment styles, and their combined effects on individual's preference toward online and physical store channels while buying embarrassing products.
Attachment dimensions were found to be related to self-esteem, expressiveness, instrumentality, trust in others, beliefs about human nature, and styles of loving.